About Us
Our Primary Purpose
At Brokers Financial, our commitment is to helping our partners thrive by providing superior products and services, as well as professional advice and a strategic partnership advisors can rely on. We develop deep partnerships with our representatives, helping both you and your clients achieve your goals.
Serving Advisors and Their Clients
Brokers Financial is an SEC-Registered Investment Adviser (RIA). Established in 2006, our business is built on the desire to help independent financial professionals better serve their clients, grow their firms, and maintain their independence as business owners.

Our founder, Roger McCarty built a successful insurance marketing organization that served independent insurance and financial professionals. As regulations increased and advisors’ clients sought to expand portfolios beyond traditional insurance products, Roger saw an opportunity to fill that need by helping advisors offer securities to their clients. Thus, Brokers Financial was born.
Since our inception, we’ve continued to provide advisors and their clients with more options and better service. We believe that top-level products shouldn’t mean sacrificing personalized service; we strive to build personal, trusted partnerships with our advisors while providing a wide variety of investment options and services.
Based in Urbandale, Iowa, Brokers Financial serves advisors in all 50 states with the same commitment to integrity, customer service, and superior work ethic that we’ve been providing since 2006. It’s a commitment that we will continue to uphold for as long as we serve the financial community.
Our Team. Your Partners.
At Brokers Financial, we offer numerous products, services, and assets that are available to our partners. However, the greatest asset we offer is our team members. Our experienced and knowledgeable employees are committed to providing the highest level of support and assistance to advisors across the country, upholding the values of service, integrity, and opportunity in every interaction. Through our commitment to quality service and professional training opportunities for your team of advisors, Brokers Financial can help you and your clients meet financial goals.
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